The BBC has been keen to promote its new “swimming pools” on the British publics doorstep for a long time, with the latest “swim on the pool” campaign set to start on Friday.
In addition to promoting its “newswims” initiative, the corporation has also been releasing more promotional videos, posters and ads highlighting the benefits of swimming on its website.
“Swimming is a safe activity,” says a new BBC advertisement on the “swimmers” website, which includes a clip from a new advert featuring two young people from Wales who are swimming in the ocean.
“When you’re on a public beach, it’s so calm, so you can just relax.”
The advert shows a woman in her 50s swimming in a pool with her three children, who are all wearing swimsuits.
She explains: “There are no rules here.
It’s so peaceful.”
The BBC also published a video in the past week, in which an adult man from the UK is seen standing next to the pool with his children and discussing how it’s a great way to get away from it all.
“It’s such a beautiful place,” he says.
“The water is so calm.
The sun’s just shining.
It feels like paradise.”
But it’s not just British people who are enjoying the water on the beaches.
A new video from South Africa features a man from Uganda explaining how it helps him cope with his illness.
“I don’t have time to go to the beach, I need to stay fit and I need some exercise,” he explains in the video.
“So, I like swimming.”
In addition, the BBC has released a new ad campaign, called “The Best of Swimming” that shows a man playing on a beach, with a woman saying: “When the sun comes up, there’s no more time for swimming.”
The campaign features five different ads in English and four in South African.
One advert shows the swimming pool as a way to “take control of your life,” and another features a woman taking the kids out on a walk.
In the latest ad, which is set to run on Friday, the woman is shown taking her children out on the water.
“You can relax, you can take your time, you don’t need to be stressed,” she says.
The BBC advert also features an image of a woman from the US, and shows her with a baby in tow.
She tells the viewer: “The sun is shining, the water is cool, the air is fresh and it’s perfect for you to be on.”
Another ad from South Korea shows a child and a woman walking together in a beach setting, with one of them explaining that they “can be as independent as they like.”
The other ad features a picture of two children playing in the sand, with their mother standing in the foreground.
The advertisement is set in South Korea and the ad is titled “It is the water, not the sun that matters.”
But what about the oceans?
Does it really matter?
The BBC’s latest campaign is not the first time the corporation is promoting its swimming pools.
In 2015, the British Broadcasting Corporation announced that it would start its “Swimmers” initiative in the United Kingdom in 2019.
It also released a video of a man standing on the ocean with his son.
“This is the best place to get out of the house,” he said.
The video has since been removed from the BBC website.
In a statement released by the corporation, a spokesperson said: “We know that many people feel their health and wellbeing can be improved by getting outside, so we’re working hard to get more people out into the sea to get them out of their comfort zones.”
The company also highlighted that the “best place to be” for a swim is the beach.
“We are keen to help people who can’t swim, or who have a swimming problem, to get their feet wet on the open water,” the spokesperson added.
“But, of course, we also know that a swim can be just as exciting as a swimming session, so the best thing to do is keep it simple and keep going.”